Tuesday, June 30, 2009

So Far...So Good?




I've decided to take some time out of my day to address what seems to be the takeover by Canadian artist Drake. Seems like any hip-hop listener these days (be it a fan or hater) has heard of him in one way or another.

I remember about three years ago on a Friday night, Freddie Five and myself were bored and looking for a party on what seem to have been a pretty dull summer night back in 06. After purchasing some 40's we proceeded to drink in a park downtown where he introduced me to his new discovery as what he claimed was gonna be a big deal in the hip-hop world. Freddie told me that he found some songs by this kid going by Drake that he thought were pretty damn good, an added bonus was that this kid was from Toronto. Freddie also told me that Drake was the kid in the wheelchair from Degrassi: TNG; a show i did not admit to having an obsession with. After that night, i went on a rampant search for anything Drake i could find. What i found was Room for Improvement his first mix tape that was released that year by Dj Smallz. Though i felt that some of the songs were lacking, i felt that most of the material was mature enough leading me to give it the skindeep cosign.

Fast forward to about six months ago and it seems like Drake was doin pretty well for himself. I remember the weekend that seemed to have pop ed off for ol Aubrey. Comeback Season had been released and a bigger buzz was building for the Toronto native, nothing too crazy but just enough to help his career a lil....OR alot cause in what seemed to be one fell swoop Drake released a couple songs with Lil wayne that had the Internets going crazy. Canada was wondering how he managed to hook up with Weezy while the US was probably thinking ' Who the fuck is Drake??'

More...
And So it began,once So Far Gone was dropped,a snowball effect took place and soon enough girls everywhere are singing his hooks and guys are mimicking dudes verses. The guy is literally everywhere getting cosigns by some of the industries most influential names to date. Jay-Z has him on songs produced by Just Blaze, Kanye is directing his video, Wayne has him signed to his Young Money label, not to mention he's supposedly fucking Rhianna all in under a year.

But what does this mean for the rest of us? Some speculate that Drake's rise to success will bring state side attention to Canada. The Drake movement has given alot of hope to Canadian artist who have thought there was no hope in making their dreams a reality. I personally think though his success will bring more attention from the states towards us, A&R's and other scouts will be looking for the next Drake or something very similar, that or we'll have a whole bunch of rappers starting to sing and write songs for women for the sake of hopefully getting a kanye west directed video for a song that was featured on a free mixtape.

As for Aubrey himself, Iam proud of him, i feel like he stayed true to himself and continues to do so even though he has this allegiance to the hip-hop super friends. Just as long as he doesn't fall off or over do it before his official album drops, he's still good in my books.

Im Over Here Now

Shouts to Freddie for calling this one from the get go.

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