Official Party Starter

This guy starts dancing and partying alone at the back of the sasquatch music festival.. after being joined by one guy who is semi clowning on him.. the party erupts at about the 1:00 min mark. From there everyone jumps on the bandwagon...

This whole event can seriously be compared to the arc of a music act's career today. (prime example of the moment would be Drake)

Here is what Lefsetz has got to say:

You’re doing your own thing, seemingly in the wilderness, with the goal that
a spark ignites others to join in. Your main sales point is the fact
that you’re doing it. It’s not about marketing, new media just allows
the word to spread faster if you catch fire. [...]

This is anathema to American business. We’ve got stockholders! We
need short term results! Wring more money out of the customer!

Charge more, and people won’t bother experimenting. It didn’t cost anything to
join this dance party, just like it shouldn’t cost anything to hear your
music. But if an attendee has a good enough time, he’ll come back NEXT
YEAR to Sasquatch! Just like someone who loves your music will come see
you LIVE!
Everything’s slow now. It’s about perseverance and
credibility. If you can’t wait… If you’re not willing to continue
polishing your act, getting better and better, with little revenue to show for it, you don’t belong in this business.

Your goal is not to do market research, to ask the public what it wants, but
to believe in yourself. But belief is nothing without practice, without
quality. And the focus is on music, not marketing. So, if you’ve got
a great Facebook page, it’s not as good as a great song. As for
practicing… Read "The Talent Code" to understand not all practice is the
same. It’s when you challenge yourself, make mistakes, do something new,
that you get better. Not when you get together in the garage and rehearse
the same damn songs over and over and then play Xbox.
This video is a metaphor for the music business. It happens slowly, you can’t give
up. But if you’re electric, charismatic, singing material the public can
relate to, you can become gigantic overnight! (After ten years/10,000
hours of working in the trenches!)

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